
"Words can stimulate creative cognitions that will enable us to formulate effective solutions to problems, and to plan new opportunities for our careers and lives. Words can also evoke emotions that will physiologically energize us to take action, and to feel excitement as we strive to attain our goals. Finally, and certainly not least, words can cause us to take action. Through the inspirational power of words we can engage in proactive behaviors that will lead us to the goals we have set for our careers and lives."